have an opinion? got feedback? drop me a line- pooja.x.rao@gmail.com
Can also read my posts at Mumbaikar.com and filmi features @ Bollyspice.com


Adverts delight - The new TVS WEGO ad!

Sorry for being MIA, with my internet connection giving up on me ! + its been a hectic week with some travelling, movies and other random stuff thrown in for good measure!

Have lots to blog about starting with Tanu weds Manu (which i watched this afternoon and absolutely loved it.. good fun, scattered script camouflaged well with strong acts!), then there's the Lavasa Women's drive flagoff that happened this morning.. & so much more!

But in the interim I've been doing a lot of catching up with reading, watching missed epi's on youtube and finishing all the long pending writing..! 

one ad that caught my attention owing to the link being shared on fb was of TVS WEGO! its one of the finely creative ads I've seen in a long time, perfect background score and clearly highlights the USP of the product without the show-sha of hiding behind celeb values. 

not everyone from the industry experts seem to agree with me though.. here's what some of them had to say! http://bit.ly/fKwPf7


Shriya Saran launches 'Wedding Vows' magazine in Chennai!

With the wedding season being on an endless overdrive and almost everyone I know either getting married or being at a wedding or two, Chennai was witness to the launch of "WEDDING VOWS" magazine. Launched at a luxurious hotel in Chennai by stunning Shriya Saran, the magazine is dedicated to diverse topics like fashion, lifestyle, fitness, finance, and beauty, among others, as well as the entire spectrum of wedding and lifestyle related issues.

Priced at Rs. 100, 'Wedding Vows’ will be catering to the 4 South Indian states of Tamil Nadu, Andhra Pradesh, Kerala and Karnataka for now, with plans to take it pan-India being in the offing.

Rocking with Genelia D - W.E Rock concert for Women's Empowerment - A KWAN event!

After the super success of ‘The 'Fun'draiser - A Bar Night with a Twist’ held last year (see pics here), leading entertaining and marketing solution provider, KWAN, aims at inviting all to party hard and make a difference with The Guess & KWAN W.E. Rock Concert for Women’s Empowerment featuring Shaa'ir + Func and Soul Mate. Being heldon 8th March on the occassion of International Women's day, who other than the feisty Genelia D’Souza to help raise money for Akshara Centre! With her bubbly persona, ready smile and a personality that engages the entire nation, Genelia will don her philanthropic robes and raise a toast to uplifting the lives of women in need.

As a celebrity, Genelia has always been well-respected and has reached an aspirational position among the masses. Her association with Akshara through KWAN is an excellent opportunity for her to connect with a social cause that has a dignified magnitude. As host for the entire evening at a popular nightclub, Genelia will personally assist in fundraising, mingle with the guests and show her solidarity towards empowering women to live a life of dignity, respect and financial independence.

Chefs bring alive the magic of “Tuscan cuisine”at Pizza Hut!

On a perfectly lazy summer afternoon in Mumbai, Pizza Hut, dished magic of Italian-inspired cuisine in an exclusive event led by their Head Chef, Arjyo Banerjee in collaboration with Chef Luca Ciano, Executive Chef from Barilla, Italy. Together, they showcased Pizza Hut’s latest offerings inspired by the Tuscan region in central Italy – Pizza Hut’s Tuscani Singles and Tuscani Pastas, in an exclusive & interactive live cook out and workshop for select guests.

The event, held at Muraban Road restaurant, had a specially created ‘Menu of the day’ showcasing Pizza Hut’s latest range of dishes inspired by Tuscan Cuisine, in which special emphasis was laid on exotic ingredients, layered textures and “burst-in-your-mouth” flavors. The chefs shared a great rapport and dishes like Aubergine and Tomato Cannelloni and Creamy Pesto Fettuccine with prawns, and Verde, one of the Tuscani Singles, which is Pizza Hut’s signature range of hand stretched thin crust pizzas, were prepared live for the guests along with an assortment of other dishes.


The bi-annual sale is on at BLISS LIFESTYLE STORE in Andheri, with discounts upto 50% Off on APPAREL, ACCESSORIES, BAGS & SO MUCH MORE....upto 26th Feb 2011.

peek into some of the items on sale

Drop in at the earliest & find your BLISS! Happy shopping!!
Address: Bliss 180, Aram Nagar 1, 7 Bungalows, Versova, Andheri (west), Mumbai 400 061. Landmark – Legacy of China
For more details visit their FB page

Look divalicious this V-day with fun Opium Sunglasses!

Pull off a great look this summer, with trendy eye-wear from OPIUM sunglasses now in fun shades of red, pink and purple!

This men’s aviator has a hint of valentines with the pink gradient lens. The silver finishing of the frame and opaque grey temple ensure a sleek look.

This women’s aviator is all about valentines with its pink gradient lens and pink plastic temples. The silver finish on the frames provide a perfect balance to this colorful piece.

This women’s sunglass is all about glam with the large pink lens—but it’s perfectly balanced with maroon and gun colored temples.  This one is ideal for those who don’t want to “scream” valentines. 

Distributed by Eternity Lifestyles, these pieces are up at retail price of INR 1785/- Get yourself one as a retail indulgence or pick it up as a perfect gift this valentine's!

About Eternity Lifestyles: exclusive distributors of leading fashion eyewear brands such as Cartier, Mont Blanc, John Galliano among others!For more details visit FB page or official website


Celebrating 'Free Love' this V-Day with Golmaal Stores Contest!

Season of love is upon us & Golmaal Stores is set to make it extra special by pampering their patrons with a gorgeous dress that can be won by a simple contest that is running online! Tempting? You BET! read further....

ICC World Cup 2011 Anthem 'De Ghumaa Ke' by Shankar-Ehsaan-Loy

The official ICC Cricket World Cup 2011 song De Ghumaa Ke composed by one of the most popular and critically acclaimed music directors of Bollywood, Shankar-Ehsaan-Loy will feature in the build-up to and during the tournament that will run from 19 February-2 April 2011 in Bangladesh, India and Sri Lanka., with versions in Hindi, Bangla and Sinhalese.

Universal Music has bagged the rights to release 'The Official ICC Cricket World Cup 2011 Album' which also features music from International superstars Enrique Iglesias, The Black Eyed Peas, Lady Gaga as well as local flavor in A R Rahman and other Bollywood hits! View the official FB page for regular updates!

Here's the video 


Karan Johar & Varun Bahl's exclusive spring/summer 2011 at Taj Khazana Hyderabad! with showstopper: Ram Charan Tej

Taj Khazana, the signature boutique store of Taj hotels, launched an exclusive Men’s formal and leisure collection designed by the multi-faceted Bollywood film director and producer, Karan Johar and acclaimed designer Varun Bahl on Friday, Feb 11th at the sprawling Alfresco lawns of Taj Krishna in Hyderabad. Taj Khazana, the in-house luxury lifestyle store present across Taj Hotels Resorts and Palaces is known for luxurious hand woven silks, exclusive pashminas and distinguished arts and artefacts. Having enamored fashionistas across metros, Mumbai and Delhi, the 'Karan Johar + Varun Bahl' label made its way to make a fine debut at the royal state of Hyderabad.

Flipping out! ' Flip Camcorder' now at your nearby store!

I had never seen it (cause it wasn't available locally) , and hadn't even heard so much about it. But again I don't boast about being technologically sound either (hell i've been using an old Nokia cellphone for years now)! and then, I was introduced to this really cute mini video cam 'Flip Camcorders' by MissMalini, & have been lusting after it ever since. The only way to pick one up was to purchase it online, but everytime I managed to have my piggybank with just about enough to afford one, they would run out of stock! (Oh Flip! why do u hate me?!)

So I ranted, raved, offered silent prayers over Diwali, then my birthday & then Xmas, put notes on twitter, facebook, hoping someone would be generous to gift me one..!

The good news is that finally the boys at Flip have taken mercy and the gadgets are now available locally in Mumbai at Vijay Sales stores at Opera House, Prabhadevi and The Hub in Goregaon East. check the rest of the list here.
Flip Video cameras are also available online at Zoomin.com and if you want to check out video samples, head on to Missmalini's youtube list!

p:s: if anyone is in mood for some gift-giving, this would be a really ideal! !

Shoot Anything. Share Everything.
Get yours today and start Flipping!

Premier India Football Academy (PIFA) announces Football Carnival

Premier India Football Academy (PIFA) is excited and proud to announce its partners for The Football Carnival - The Greatest Football Event in Mumbai that takes place on 26th February 2011 at Islam Gymkhana on Marine Drive. The Carnival will feature a host of various football related activities, games and products being showcased by various companies related to the business of sport. A unique 5-a-side rink football tournament will also take place with over 100 teams participating. Football related seminars, talks and workshops will be conducted in the specially designed Marquee Tent with subjects such as Sport Rehabilitation, Sport Injury, Sport nutrition, Sport career counselling being covered. Various contests including freestyle, football skills and penalty shootouts will take place throughout the day.

Dhoni with Sony - India's captain cool is Sony's new ambassador!

Adding one more name to his enviable list of endorsements, India's suave captain Mahendra Singh Dhoni is the newly crowned ambassador of Sony India. Dhoni will be promoting Sony’s high decibel ‘The Incredible Game in Sony High Definition’ campaign during World Cup. This multi-media campaign will include more than 3000 TVC spots across 19 leading channels, print campaign across 36 top media and a very impactful outdoor campaign with more than 100 billboards across the country. Apart from extensive web promotion, a dynamic shop-front will also be an integral part of Sony’s communication campaign. As a special consumer connect initiative, Sony has announced lucky draw promotion-100 lucky families will get a chance to meet Mr. Dhoni.

Mumbai gears up for its annual FICCI Frames - 23rd-25th March 2011

Originally posted at Bollyspice.com

For those attached to the Media and Entertainment sector, FRAMES organized by the industry organization FICCI (Federation of Indian Chambers of Commerce and Industry), is a terrific platform and opportunity to interact and network with the big names of the industry.

Held annually in Mumbai, FRAMES is a three day global convention covering the entire gamut of Media and Entertainment like Films, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming, Visual Effects, etc. with nearly 2000 Indian and 800 foreign delegates participants. Comprising seminars, panel discussions, an awards night and entertainment evenings, the event is attended by around 2,500 delegates each year.

Samabhavana Society and Studio3 Present 'Art For Dignity 2011'

Studio3 and Samabhavana Society invites you to "Art For Dignity 2011" exhibition that is on at the Hirjee Art Gallery in Jehangir Art Gallery as part of the Kala Ghoda festival uptil 15th February 2011. The funds raised will be used towards vocational training and rehabilitation of sexually exploited boys and women. 
A large part of the funds generated through the exhibition will go towards setting up a soft skills & vocational training centre for victims of male exploitation in Mumbai and Mathura. The courses will include 4 wheeler automobile mechanic training, AC mechanic training, mobile repairing, electrician and plumber training, and these courses will be certified by the Maharashtra Technical Board.  

For more details please visit: www.samabhavanasociety.org , http://www.artfordignity.org/

List Of Participating Artist.
Ajay De, Akbar Padamsee, Amiya Bhattacharya, Amol Pawar, Arpana Caur, Babu Xavier, Badri Narayan, Basuki Das Gupta, Bharti Prajapati, Bratin Khan, Chandra Bhattacharjee, Dileep Sharma, Farhad Hussain, Fawad Tamkanat, Gouri Vemula,Jagannath Paul, Jayasri Burman, Jogen Choudhury, Lalu Prosad Shaw, Laxma Goud, Manu Parekh, Maya Burman, Milburn Cherian, Murali Nagaphuza, Nilofer Suleman, Paresh Maity, Paul B, Ramesh Gorjala, Rini Dhumal, Riyas Komu, Sachin Jaltare, Samir Mondal, Sanjay Kumar, Seema Kohli, Shuvaprasanna, Shyamal Mukherjee, Suhas Roy, Sujata Achrekar, T Vaikuntam, V Solanki

The artists have generously donated their works for this cause. Works can be seen online at www.studio3india.com.

Chetan Bhagat's 'Five Point Someone' takes to stage at NCPA!

After the novel and a film adaptation, Chetan Bhagat's best-seller "Five Point Someone", (the story of life of 3 students at IIT) comes alive on stage at the National Centre of Performing Arts (NCPA) on 25-27th February 2011.

Celebrating 'A Day in the Life of India' - A Times of India (TOI) Initiative!

It would have been a routine Thursday morning but one look at TOI"s front page cracked me up with one of the most creative & finest satires I had seen in a long time! The Times of India, which has the largest number of print subscribers among all English newspapers in the world, carried a full page cartoon "A day in the life of India” on their front page highlighting the contradictions that make up the daily life of its residents. Millions across the country woke up with pleasant smile in recollection, the page became a hot topic on networking sites within minutes and for Indians settled overseas it bought along a strong feeling of reminiscence!

Star plus launches anthem in celebration of Woman!

Original posted at Bollyspice.com

A mother, a wife, a daughter, a sister, a daughter-in-law, and many more such relationships make up the multi-faceted personality of a woman. She's independent, she's strong, she's shy, she's flirty, and she balances her home and her work with equal élan. In a celebration to the Indian women, leading television channel, Star Plus launched an anthem 'Ode to the Woman' 'Tu hi Tu' dedicating the channel's success to the progress of every woman.

2011 Calendar roundups! Dabboo Ratnani, Southscope, Venkat Ram & Kingfisher

One thing I anxiously look forward with the New year is the launch of celeb calenders! I enjoy checking out the images and seeing what ideas/concepts they come up with yr after yr. All those following me on twitter will know how I eagerly look out for classy mag covers & jump in delight at some well taken shots & then rant up about no creativity left in photo-ops lately. I had tweeted earlier that I would do a post on the pics i liked among the 4 calenders, so here it is..but don't judge me ! im no expert & I couldn't care for lighting & other aesthetics as long as the overall output is good!

'D for Deewar' Mumbai's Wall project is back!!

Yus! the big deewar is back in action. for the clueless - here's a quick recap from my earlier post 

The Mumbai beautification project is back in the city and it's all happening here at Andheri (E) on Sunday, 6th Feb 2011  ..

Bonobo presents its 1st Lasagna festival

Head on over to Bandra's cosy eatery Bonobo and treat yourself to 10 distinctive varieties of Lasagna's whipped up by expert chefs who are celebrating their love for the dish by holding this exclusive fest on from now till Feb 11th. 


Related Posts Plugin for WordPress, Blogger...