Original posted at Bollyspice.com
A mother, a wife, a daughter, a sister, a daughter-in-law, and many more such relationships make up the multi-faceted personality of a woman. She's independent, she's strong, she's shy, she's flirty, and she balances her home and her work with equal élan. In a celebration to the Indian women, leading television channel, Star Plus launched an anthem 'Ode to the Woman' 'Tu hi Tu' dedicating the channel's success to the progress of every woman.
Known particularly for its woman-centric daily soaps, Star Plus, with the launch of this anthem, extends its brand promise 'Rishta wohi, Soch nayi (same relationship, new thoughts)' that was unveiled last year in June. With the new campaign, Star Plus also announced its line-up of four new shows which promises entertainment weekend to its viewers.
Viewers got the first glimpse of the anthem at the recently held 17th Annual Star Screen Awards where it was performed by leading actress Priyanka Chopra.
The anthem is penned by Piyush Pandey, executive chairperson and creative director, Ogilvy South Asia, and is composed by acclaimed film maker, Vishal Bharadwaj.
Anthem promo
Anthem promo
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