If you thought fashion was just for adults, make a stop at 'Mal' ! Tuesday saw the launch of journalist-turned-entrepreneur Minoti Sampat's MAL-the Store, at Juhu, exclusively for kids aged between 0-7 years, boasting of an assorted mix of established designers..
The store houses collection from renowned pool of designers who, after carving a niche for in the adults segment, are expanding to the kidswear market. Designers like Raghavendra Rathore, Aneeth Arora, Noriealla Al Hariri, Pooja S, Zubair Kirmani, Masaba Gupta, Sonali Mansingka, HB Couture, Hema Patel Shroff and Alecca Carrano are set to showcase their creations.
The 2000sq ft space has been divided into sections: his & hers. The merchandise is displayed according to different age groups and each section has a special occasion area which holds a unique mix of wear suitable for traditional weddings, birthdays, or other formal events. The racks adorn lounge wear (ayurvastra, petit pashmina blankets), everyday prêt + occasion wear (tea parties, ballet recitals to wedding dos.) From little saris, lehengas (sized down versions of the latest runway collections) and linen tuxedo, signature Rathore bandhgalas to jumpsuits, suspender trousers, tutus, gingham dresses and grandfather linen shirts, the store boasts of an impressive collection.
Spotted were tele star Mayank Anand, anchor Shraddha Nigam, Shaheen Abbas among others.
The store houses collection from renowned pool of designers who, after carving a niche for in the adults segment, are expanding to the kidswear market. Designers like Raghavendra Rathore, Aneeth Arora, Noriealla Al Hariri, Pooja S, Zubair Kirmani, Masaba Gupta, Sonali Mansingka, HB Couture, Hema Patel Shroff and Alecca Carrano are set to showcase their creations.
The 2000sq ft space has been divided into sections: his & hers. The merchandise is displayed according to different age groups and each section has a special occasion area which holds a unique mix of wear suitable for traditional weddings, birthdays, or other formal events. The racks adorn lounge wear (ayurvastra, petit pashmina blankets), everyday prêt + occasion wear (tea parties, ballet recitals to wedding dos.) From little saris, lehengas (sized down versions of the latest runway collections) and linen tuxedo, signature Rathore bandhgalas to jumpsuits, suspender trousers, tutus, gingham dresses and grandfather linen shirts, the store boasts of an impressive collection.
Spotted were tele star Mayank Anand, anchor Shraddha Nigam, Shaheen Abbas among others.
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