It's been sooo long that any ad has made me smile on the basis of its concept. Yes there are some which are addictive but more so coz of catchy jingles but Canon's latest TVC makes it 'click' purely on the the way it has been shot and the whole idea behind it! It helps mighty that they have Anushka adding extra flounce and flair , so appeal taken a notch higher!
Yo! 'Ad-agencies with big budgets and no innovation' take a note! these are the kind of ads that actually make audiences click! ! Love
The TVC is directed by Koushik Sarkar and the production house is Apostrophe Films.
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